Pembrokeshire Business Review

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Instagram Hack

Using a free Instagram app to turn your audience into customers

This blog post will explain how using a free instagram app to turn your audience into customers can easily be achieved by using the linkin bio feature provided exclusively by Later, a social media scheduling tool/app combo. Please read on….

BACK STORY

I read a post on Instagram this morning, encouraging me to click a link and download a FREE self-help e-book. The business owner even helpfully included an arrow pointing directly at the link in their post! ➡️

Nothing unusual so far…sounds good right!? 😁

In the immortal words of Destiny’s Child ” lemme say…No No No No No…” 👎

You may be wondering why….

Is it safe…? 🙄
Is it really free…? 🙄
Is it another scam…? 🙄

No – its because the link doesn’t work!!!???? 😭 #soannoying

INSTAGRAM & LINKS

And the reason has nothing to do with a typo – it’s because Instagram does not support links in captions/posts (at the time of writing!). You would be surprised how many business owners use (hyper)links in their professional Instagram feed. This is potentially damaging for their brand and will result in potential customers, who want immediate access to information before making a purchasing decision, going elsewhere!

FREE INSTAGRAM APP

I recommend to ALL my clients, my clients, clients and I highly recommend to you, that you could also be using a free Instagram app to turn your audience into customers! If you are already doing this, congratulations, you are ahead of the Instagram game! Later, is a free social media scheduling website/app combo, which has a very clever and exclusive Linkin bio function.  Upgrades and more features are also available! Click the image below or click HERE to visit their website.

using a free instagram app to turn your audience into customers
Click the image to go to Later website

HOW TO TURN YOUR AUDIENCE INTO CUSTOMERS

Let me explain..if you go to my Professional Instagram Account (click the image below or click HERE after you’ve read this post of course 🙏 p.s. please follow me if you haven’t already) and click the ‘link in my bio’. You will be given the option to click on any of my recent ‘active’ posts. Pick one and you will be taken to the external URL (website) associated with that post.

Now imagine this is YOUR professional Instagram account and how useful this could be to your business and your current or future customers. Directing your audience to an e-book in the cloud, a menu on a website, a product page on an e-commerce shop or to a.n.other website which you have referenced in a post, will create brand loyalty and engagement and convert your audience into customers! It really could… 😎 #freefix

using a free instagram app to turn your audience into customers
Click the image to go to my Instagram Account

HERE’S HOW YOU CAN HAVE THIS TOO

So how can I help you achieve this…easily? Together we can;

  • set-up your FREE Later account (and download the app) so that you can get on top of your Instagram game ✅
  • link to your Instagram professional account, Facebook Business Page, Twitter and Pinterest accounts (you don’t have to have all 4) ✅
  • create content and post to 2, 3 or 4 social media platforms simultaneously ✅
  • set-up the Linkin bio feature so that your audience can access information quickly and help them make a decision to buy ✅
  • access the free built-in stock photos feature so your posts will be next level ✅
  • use Later’s Search by Hashtag feature which lets you find user-generated content in Instagram ✅
  • sit back and relax! ✅ OK that bit is temporary….you still have work to do!

In line with the current COVID 19 situation, this can all be completed online via the Zoom platform using screen sharing (or Teamviewer if necessary). All you need is a good internet connection, a laptop and your phone!

ONE-OFF SPECIAL PRICE – £100

Click HERE to book your free 30-minute discovery call/zoom via my online calendar – or book any of the services that I currently offer. No obligation/contracts/tie ins.

Please click HERE to read reviews from my happy clients. This offer is available until 31.08.2020.

#toptips
#hireava
#socialmediascheduling
#freeapp
#professional
#outsource
#virtualassistant
#instagram
#socialmediamanagement

Linked in

How to increase engagement on LinkedIn

I have written this blog ‘How to increase engagement on LinkedIn’ in answer to a question in my private Facebook group (if you would like to join us, please read to the end!). This list is not exhaustive and is in no particular order but it is my broad perspective on the topic, which in itself is huge!

If you need to speak to me about social media support and coaching, my virtual assistance services, utility warehouse or fullpower energy, please book a FREE 30-minute call – click the image below to access my online calendar;

Discovery call - How to increase engagement on LinkedIn
Click the image to book a free 30-minute call with me NOW

Content

It goes without saying that content is king and the most important aspect of your LinkedIn profile and Company Page (if you have one), particularly when it comes to engagement. If you are not providing interesting, compelling, valuable, consistent content that has been optimised for best performance on the platform, then your engagement will suffer. Click the image below to find out what kind of posts do well on this platform;

Content - How to increase engagement on LinkedIn
Click the image to find out what kind of posts do well on LinkedIn

People

To build an instant network of people that know, like, and trust you and therefore are more likely to engage with you, have you considered importing and inviting your email list?  If not, click the image below to find out more;

People - How to increase engagement on LinkedIn
Click the image to find out how to invite your email list to connect with you on LinkedIn

Note: Depending on your geographic region, you may NOT be able to invite contacts who aren’t already on LinkedIn.

You can also grow your connections from directly within the platform of course by inviting former colleagues, friends, recommended/suggested accounts, and anyone else you know on LinkedIn.  It’s absolutely OK to reach out to people you don’t know but make sure you include a message telling them the reason why you are inviting them to connect with you!  Also, don’t forget to engage with others on the platform – this goes without saying but I said it anyway!  Join groups, get involved, put yourself out there and talk to people, comment, like, and share other people’s posts!

Profile

At the time of writing, statistically anyway, personal profiles on LinkedIn receive more views and engagement than company pages, although the popularity of company pages is increasing!  If you haven’t set one up yet – I highly recommend that you do so to increase your overall engagement on LinkedIn.  Click the image to find out more;

LinkedIn Company Pages
Click the image to find out more about Company Pages on LinkedIn

Make sure that you keep your profile (& Company Page if you have one) up to date so that you don’t appear to be inactive or get left out of key criteria search results.  It’s also a great opportunity to tell your audience who you are and what you do!  There are plenty of articles online explaining this is much more detail – it’s quite the science! Click the image below to find out more;

LinkedIn Profiles - How to increase engagement on LinkedIn
Click the image to find out more about LinkedIn Profiles

Photos

LinkedIn is a platform for business professionals, so it’s important to showcase a professional appearance and on your Profile and Company Page you have 2 opportunities to do just that – with your profile and cover photos – notwithstanding all your future posts of course! This won’t necessarily increase engagement on LinkedIn but it will serve to show your audience that you are a professional who should be taken seriously!  Canva is a very useful tool to have in your back pocket.  Click the image below to find out more;

Canva Photo Editing - How to increase engagement on LinkedIn
Click the image to find out more about Canva for photo editing

Accuracy

Download a free account on Grammarly and let them proof your writing for you. (You can also install a plugin on your WordPress site if you have a blog for example). If you choose to upgrade your account, the tools you can access will take your writing to the next level!  If that’s important to you, you might want to think about upgrading.  Click the image below to find out more;

Grammarly - How to increase engagement on LinkedIn
Click the image to download a free version of Grammarly for proofreading your posts

Recommendations

Recommendations are essential for socially proofing your presence and increasing engagement on LinkedIn.  If you don’t have any on your profile yet, ask for one (or three) from someone you know or have previously worked with.  Click the image below to find out more;

LinkedIn Recommendations - How to increase engagement on LinkedIn
Click the image to find out how to ask for recommendations on LinkedIn

Social posting (un-paid)

Organic posts that do well on LinkedIn are predominantly text-based (unlike most other social platforms).  It’s worth noting here that the first 2–3 lines of your post are critical because everything after that is hidden unless the viewer clicks on ‘see more’!

It’s also worth noting here that sharing external links is to be avoided.  Place them in the first comment box of your post instead!  For the same reason, videos uploaded directly to LinkedIn will perform better than sharing external videos such as ones from YouTube.

And finally, be consistent and strategic with the frequency and timing of your posting to LinkedIn. Have you thought about using a free app to schedule your posts to LinkedIn for example? If not, click below to read my previous blog post which gives you step by step instructions on how to set-up and use SlackSocial. Remember to use relevant hashtags, include a call to action, and occasionally mention other people (i.e influencers) but don’t overdo any of it! 

Social posting (paid)

LinkedIn offers a variety of opportunities for paid targetted advertising which will increase engagement on LinkedIn including sponsored content, text ads, sponsored messaging, dynamic ads and there is even an opportunity for ad placement off LinkedIn.  A future blog post maybe?!  Click the image below to find out more;

LinkedIn Ads - How to increase engagement on LinkedIn
Click the image to find out more about LinkedIn Ads and Marketing Solutions

There are so many ways to increase engagement and improve your visibility on LinkedIn but to avoid overwhelm – play the long game and pick just 1 or 2 of these and then just do that!  One step at a time…

Credit – https://www.socialmediatoday.com/news/20-linkedin-tips-to-help-boost-engagement/545369/

If you would like answers to your social media questions/support or training, please request access to my private Facebook group using this link – https://www.facebook.com/groups/socialmediatrainingsupportgroup/

If you would like to schedule a FREE 30-minute call with me – please click this link and book a convenient date/time in your calendar – fb.com/book/va4biz.co.uk/

SocialSlack

How to schedule a post to Linkedin for free

Unfortunately you cannot schedule a post from within the Linkedin platform itself (at the time of writing)! In the mean-time, here are 3 third-party platforms with which you CAN schedule posts to Linkedin;

Hubspot – Mktn Hub Pro Acc frm £655 p/m 😳Hootsuite – Pro Acc frm £25 p/m 🙄SlackSocial – FREE 🙏